Week 6: Conclusion

From this experiment , where the aim was to determine  which brand of microwave popcorn brand yields fewer un-popped kernels. The data gathered in this experiment  firstly gave unexpected results.Although determination was successful, It was found that my hypothesis of ,   If the cost of a microwave popcorn brand is higher then it will yield fewer un-popped kernels, was incorrect. As results proves that Uncle Toby's, the most expensive(high priced name brand) had the highest average total percentage of popped kernels with 91 %, closely followed by Coles, the cheapest brand (sure fine generic brand) with 88 % and lastly Poppin with lowest percentage (mid range name brand) with a drop to 78%.  It is , however, interesting to note that although Coles (The sure fine generic) brand had the second highest percentage , it would be of better value for your money than the Uncle Toby's brand with the highest brand as it was a lot cheaper and more consistent with results overall in terms of the number of un-popped , popped and total kernels in each bag, based on results. The relevance of these findings is to help Popcorn companies understand any improvements they need to make to improve the structure and "pop-ability" of popcorn , to rid the name of "the old maids" which refers to an unpopped kernel in a batch of popped popcorn kernels. By knowing the percentage of popped kernels in the bags will help for them to focus on the rest of un-popped kernels, this would definitely prove profitable for their business and improve the current decreasing popcorn sales. 


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